Online Ads (PPC)
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Online Ads

Online Ads is digital marketing campaigns that use interactive advertising[1] technologies to display ads on websites and other online platforms. They can be classified in two main ways: display network and search network ads. Display network ads are displayed on websites that own or share the ad space, while search network ads are displayed on websites that are paid to display them.

Our specializes in delivering high-quality personalized service to our clients As SEM, SMO, PPC etc.

Types of Online Ads

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Display Ads

These are visual ads that appear on websites in the form of banners, images, or videos. They can be placed on specific parts of a website or throughout the entire page.

Search Ads

These are text ads that appear on search engine results pages (SERPs) when a user types in a relevant search query. Search ads are often triggered by specific keywords or phrases and are shown to users who are actively searching for something.

Social Media Ads

These are ads that appear on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. They can be in the form of sponsored posts, stories, videos, or banners and are targeted based on user demographics, interests, and behavior.

Video Ads

These are ads that appear in video format, either before, during, or after a video on various platforms such as YouTube or social media. Video ads can be skippable or unskippable and can range from a few seconds to several minutes.

Pop-up Ads

These are ads that appear in a separate window or tab, often covering the content of the website the user is viewing. Pop-up ads are considered intrusive and can negatively impact user experience.

In-app Ads

These are ads that appear within mobile applications, either as banners, interstitials, or rewarded ads. In-app ads can be targeted based on user behavior and location, making them more relevant and effective.

How Pannawale Optimize your online ads

Pannawale helps you create, manage and optimize your online advertising campaigns. Pannawale provides a comprehensive solution for optimizing your online ads to maximize your visibility and increase your return on investment. As a business owner, you understand how important advertising is for reaching out to potential customers. However, with so many online advertising options available, it can be difficult to know where to start. This is where Pannawale comes in. Our team of experts specializes in optimizing online ads to help businesses reach their target audience and maximize their ROI.

Ad Optimizing Tips

  • Set Clear Goals
  • Define your target audience
  • Create compelling Ad content
  • Test and Optimize
  • Use retargeting
  • Monitor your budget
  • Stay up-to-date with industry trends

High Quality Online Ads

Search Ads

Disply Ads

Shopping Ads

Remarketing Ads

Pay Per Click

What is PPC

PPC (Pay Per Click) is a form of online Ads where you pay for each click on your ad. It is a great way to reach potential customers and get them to visit your website. With PPC, you can target specific keyword, audiences and track the performance of your ads. You only pay when someone clicks on your ad, so it’s an effective way to get the most out of your budget. With PPC, you can also adjust bids for different keywords and optimize campaigns for better results.

  • Cost Per Click: CPC is a pricing model used in online advertising. It is the amount an advertiser pays for each click on their ad. CPC is a popular method of monetizing websites and apps and can be used to measure the success of an online campaign.

     

Search Engine Marketing

SEM Experts

SEM is an effective way to promote your business online. It helps you get more visibility, traffic, sales, and leads by leveraging the power of search engines.

Ad Rank

Ad Rank is a value that's used to determine where ads are shown on search.
Ad Rank = CPC X Ad Quality Score

Quality Score

Ad quality score Search engines give to your ad based on your.
Ad quality score = Expected Click-Through-Rate + Ad Relevance + Landing Page.

Maximum Bid

Maximum ad bidding, you get the best results for your money.

CPM

CPM, advertisers pay for every thousand impressions of their ad on a website or other digital platform.

Online Ads Account Setup

Ad Account Structure

Create & Optimize an Effective Online Ads Campaign

Ad Campaign

An ad campaign is a set of online advertisements that revolve around a single message and are intended to achieve a particular goal.

Ad Group

An ad group contains one or more ads that share similar targets. Each of your campaigns is made up of one or more ad groups.

Ads

Design professional ad campaigns that capture the attention of your target audience. Reach more customers with effective ad that engage viewers and drive results.

Boost Online Ads

Create, manage, and measure your ads with ease.

Audience Set

Make Audience segments, or groups of people with specific interests, intents, demographic information, create pixels and customer list. Save audience for remarketing and retargeting.

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Online Ads
Digital Marketing services

Keywords Set

Google Ads Keyword Match Type:

  • Broad Match: Example- Pannawale
  • Phrase Match: Example- “Pannawale”
  • Exact Match: Example- [Pannawale]
  • Negative Match: Add Marked Negative Keywords Section
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Trustworthiness of advertisers

An increase in brand awareness by displaying your content to individuals within and outside your networks.
A better understanding of your audiences by leveraging the targeting and analytics of the ads platforms.
The creation of higher-performing content by understanding what ad content helps you achieve your business goals and what doesn’t.

Audience Targeting Strategies

Google’s In-Market Audiences: is a new way to reach potential customers at the right time, based on their online activities, interests and their recent search behaviour.
Google Ads remarketing: helps you reach potential customers who have previously visited your website or used your mobile app. Create a remarketing campaign and choose the audience that you want to reach.
Pixels in Facebook Ad: are a type of Facebook ad that is used to track conversions and events. When someone visits your Facebook Page, event or conversion page, you can create a pixel for them. The pixel is then stored on their device and gives you the ability
Build custom audiences: for retargeting, analyse your audience, use the power of Google & Facebook ads to reach them.
Detailed demographics: Target by (age/income/gender/homeownership/parent).
Customer Lists: Emails/location data acquired with the consent of your customers/prospects.
Similar Audiences: Similar Audiences can help you identify, target and reach the customers who are most likely to be interested in your business.

The Benefits of Online Ads.

Digital advertising is a powerful tool for reaching potential customers and clients. Including cost-effectiveness, targeting capabilities, and real-time analytics.
Google Ads
YouTube Ads
Instagram optimization
Importance of Digital Advertisements

Online Ads Uses

Still unsure about the merits of investing in local search engine optimization services? Well, it’s time to change your perspective. Let’s explore the advantages of embracing local SEO.

  • Global Reach
  • Cost-Effective
  • Focus on Target Audience
  • Pull Quality Traffic from the Search Engines
  • Engaging
  • Measurable
  • Abundance of Data

F.A.Q.

Get Your Questions Answered Here!

Online advertising is an effective way to reach more customers and grow your business, create a successful ad campaign. Increase visibility, engage customers, and get more leads with online.
Google Ads is an online advertising platform used to reach millions of potential customers. Create campaigns tailored to your business goals, manage your budget and bids, measure results in real-time, and optimize your campaigns for better performance.
Types of Google Ads: Search campaign, Display campaign, Shopping campaign, Video campaign, App campaign.
Types of Advertising: Outdoor, Advertising, Print Advertising, Digital Advertising, Printing Advertising, Event sponsorship, Influencer marketing, direct mail advertising, Television advertising.
There are some ways to use Carousel Ad: Highlighting all versatile products at once, Displaying the numerous features and other beneficial aspects of a particular service, Explaining multiple exciting and wonderful offers to potential patrons, Demonstrating the numerous benefits of a product or service, Drawing attention to all kinds of reviews and testimonials.

Hire the Online Ads (PPC) Experts

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